Armani Beauty is once again a key player at the Venice Film Festival, serving as the official sponsor of its 81st edition.
This prestigious cinematic event, taking place from August 28 to September 7, 2024, continues to celebrate the synergy between the world of cinema and the art of beauty, thanks to the support of an iconic brand like Armani.
For the seventh consecutive year, the brand will provide the makeup services for the festival’s guests, reaffirming its commitment to making every moment on the red carpet a memorable experience.
Armani Beauty and Cinema: A story of glamour and style
The connection between Armani and cinema is deep-rooted and profound. Since the 1970s, Giorgio Armani has dressed the biggest names on the silver screen with unforgettable creations.
Among his masterpieces are Richard Gere’s suits in "American Gigolo" and the elegant costumes in "The Untouchables" and "Gattaca."
More recently, Armani’s designs have featured in films like "Mission Impossible: Ghost Protocol" and "The Wolf of Wall Street." This bond is also reflected in the brand's support for the Venice International Film Festival.
Armani Beauty: Excellence in makeup at the Venice Film Festival
For the seventh consecutive year, Armani Beauty will be present at the Venice Film Festival with an exclusive makeup service.
Festival guests will enjoy an unparalleled beauty experience at the Beauty Lounge of the Hotel Excelsior, the luxurious hotel situated on the Venetian lagoon. Here, Armani Beauty products will be used to create refined and memorable looks, accompanying stars on the red carpet and in front of the photographers’ flashes.
This year’s festival will focus particularly on flawless skin
This year’s festival will focus particularly on flawless skin. Key products will include the renowned Luminous Silk Foundation, known for its luminous and natural finish, the water-based Luminous Silk Acqua Highlighter, and the revolutionary Prisma Glass, an innovative gloss that combines technology and comfort with its “oil-in-gloss” formula that doesn’t stick.
These products will be central to the celebrities’ looks as they walk the red carpet with radiant skin and impeccable appearance.
The Armani Beauty audience award: A new feature for the Festival
This year, Armani Beauty's involvement in the Venice Film Festival is enhanced by the introduction of a new award: the Armani Beauty Audience Award, replacing the Orizzonti Extra Award. This accolade, which celebrates the best film in the Orizzonti Extra section as chosen by an audience jury, is supported by Armani Beauty for the first time.
Tim Fehlbaum’s film “September 5” will open the Orizzonti Extra section on August 29, offering a fresh and innovative perspective on the cinematic landscape.
An unmissable launch event and focus on beauty
On August 31, the Arsenale in Venice will host a major launch event, bringing together renowned and talented faces who embody Armani’s vision of beauty.
Participants will include international stars such as Cate Blanchett, Aaron Taylor-Johnson, Regé-Jean Page, Sydney Sweeney, Sadie Sink, Jackson Yee, Adria Arjona, and Greta Ferro, along with singer Jackson Wang and model Madisin Rian.
This event will not only celebrate cinema and fashion but also provide an exclusive look at the latest beauty trends, with this year’s focus on perfecting the skin.
Armani Beauty’s commitment: Elegance and innovation at the Venice Festival
Armani Beauty has consistently demonstrated its commitment to providing a high-level beauty experience during the Venice Film Festival year after year. With its meticulously curated makeup services and its presence at the heart of the festival, the brand continues to celebrate beauty and elegance in perfect harmony with the world of cinema.
Armani Beauty’s participation in the 81st edition of the Venice Film Festival not only reaffirms its long history of collaboration with cinema but also offers an opportunity to showcase innovations in beauty and makeup. With spectacular looks and the introduction of the Armani Beauty Audience Award, the brand remains an indispensable reference in the worlds of fashion and cinema.
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