The 81st Venice International Film Festival, one of the most prestigious and eagerly awaited film festivals worldwide, will feature a new, sparkling star: Conegliano Valdobbiadene Prosecco Superiore Docg.
This renowned wine, a symbol of excellence and quality in Italian craftsmanship, will be the official sparkling wine of the event, celebrating the convergence of two worlds that embody the best of Italian culture and artistry.
Prosecco Superiore Docg wine Venice Film Festival 2024
The Venice Film Festival, an international stage for great cinema, provides the perfect opportunity to highlight the unique characteristics of Prosecco Superiore Docg.
This collaboration not only celebrates cinema but also underscores the excellence of Italian wine, known and appreciated around the world.
The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Docg thus becomes the spokesperson for a centuries-old winemaking tradition that combines quality, passion, and a deep connection to the land.
Franco Adami, President of the Consorzio, emphasizes the importance of this partnership: “Conegliano Valdobbiadene Prosecco Superiore Docg is an undisputed symbol of Made in Italy, the result of generations of winemakers' dedication.
Just like a film, a glass of Conegliano Valdobbiadene is the result of artisanal work capable of conveying extraordinary emotions.” With these words, Adami highlights the connection between wine and cinema, both expressions of excellence and passion.
Prosecco Superiore Docg wine Venice Film Festival 2024: An italian excellence
Conegliano Valdobbiadene Prosecco Superiore Docg represents the pinnacle of quality and prestige in the world of Italian sparkling wines.
“Docg” designation (Denomination of Controlled and Guaranteed Origin) confirms the superior quality of the product, derived from a unique and specially characterized region.
The hills of Conegliano and Valdobbiadene, included on the UNESCO World Heritage list, offer an ideal microclimate and soil for cultivating glera, the primary grape used to produce this fine sparkling wine.
The quality of Prosecco Superiore Docg results from meticulous vineyard care combined with sophisticated winemaking techniques that respect tradition.
Each bottle tells a story of dedication and passion, reflecting the character and richness of the land it comes from.
This commitment is also reflected in the choice to present Prosecco Superiore Docg as the official sparkling wine of the Venice Film Festival, demonstrating how a high-quality product can enrich an international event.
A special label for the Festival
To celebrate this special edition of the Film Festival, an exclusive bottle has been created, featuring a label designed specifically for the occasion.
The design, curated by mimicocodesign+DeRiva, is titled “Riprese collinari” (Hilly Shots) and depicts two humanized cameras wandering among the Prosecco Hills vineyards. These “silent observers” capture the magic of the landscape and transmit it to the world, symbolizing the connection between wine and cinema.
This label not only celebrates the beauty of the region but also the art and creativity that characterize both the wine world and the film industry. The idea is to merge the elegance of Prosecco Superiore Docg with the sophistication and innovation of the Venice festival, offering a distinctive and memorable image.
A celebration for cineastes and Wine lovers
During the Film Festival, Prosecco Superiore Docg will feature prominently in numerous convivial moments. It will be served as a welcome aperitif and during gala dinners, both at the opening and closing of the event.
Guests and film stars will have the opportunity to enjoy this Italian delicacy in the most iconic and prestigious locations of the Lagoon, adding a special touch to every moment.
Moreover, the advertising campaign dedicated to Prosecco Superiore Docg will feature Giorgio Pasotti and include a digital activity engaging the community on social media.
This targeted promotional support will not only enhance the product’s visibility but also highlight the value of the collaboration between the wine and film industries.
An opportunity to reflect on the culture of Wine and cinema
The presence of Prosecco Superiore Docg at the Venice Film Festival represents an important opportunity to reflect on the value of Italian traditions and craftsmanship. Both wine and cinema are significant cultural expressions that tell stories, emotions, and passions.
The synergy between these two worlds underscores how Made in Italy can excel and captivate an international audience through quality and innovation.
Prosecco Superiore Docg wine Venice Film Festival 2024
Conegliano Valdobbiadene Prosecco Superiore Docg is not just a fine wine but a symbol of excellence and dedication that finds a perfect setting in cinema to highlight its qualities. The Venice Film Festival thus confirms itself as an ideal stage to celebrate beauty and refinement, in an encounter that promises to be memorable and sparkling.